Blogger Engagement
Speaking with my PR hat on, engaging with bloggers is no easy task. A simple e-mail is no longer a simple e-mail, it is baring your client’s soul to an unsuspecting writer who may choose to ridicule you, your company, or the guys you’re getting in contact on behalf of. Bloggers are savvy – if you send them an e-mail, they’re going to want something (not just content) in return, initially anyway. That could be a free product, access to information, exclusivity on any number of things, as long a